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2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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Company & Title

Description of person representing this event or brand. 

Modern Best Practices of a Product-First Organization

Saturday
, 
July
 
30
 at 
7:00pm
 
RSVPs Closed
Text goes here
X

A better approach to product. 

 

Come hear from the top product leaders in Atlanta about how prioritizing world-class product leads to more sales, higher customer satisfaction, and greater revenue.

 

Don't miss this free event hosted by SalesLoft and the chance to be in the room with dynamic thought leaders, as well as other product managers, designers, engineers and business owners who can help your organization amplify its approach to product management. 


Lunch will be provided. 

Agenda

 

- 12:00PM - Meet & Greet


- 12:15PM - Product-First Panel Discussion


- 12:50PM - Audience Q&A

Agenda

 

Come hear from the top product leaders in Atlanta about how prioritizing world-class product leads to more sales, higher customer satisfaction, and greater revenue.

 

Don't miss this free event hosted by SalesLoft and the chance to be in the room with dynamic thought leaders, as well as other product managers, designers, engineers and business owners who can help your organization amplify its approach to product management. 


Lunch will be provided. 

Text Block #2

Clear your calendar - It's going down! Modern Best Practices of a Product-first Organization kicks off on May 26th, and you're invited to take part in the festivities. Atlanta Tech Village (3423 Piedmont Road Northeast) is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Text Block #5

Starting your own business and picking the right niche in no time

Clear your calendar - It's going down! Modern Best Practices of a Product-first Organization kicks off on May 26th, and you're invited to take part in the festivities. Atlanta Tech Village (3423 Piedmont Road Northeast) is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
#productfirst

Hosted by Your Company

Panelists

Alan Pinstein

Co-founder, Tourbuzz & Showcase IDX

Currently in a Founder/CTO role at Tourbuzz, Alan is a serial entrepreneur with a strong business and technical background. Prior to Tourbuzz, Alan was a founding member at 4 other ventures and has also worked in a Product Management role at several other startups dating back to the dot-com days.

Bruce Johnson

Founder and COO, FullStory

Bruce is a co-founder at FullStory, a mind-altering customer experience platform that empowers and motivates every person in your company to team up to deliver the best online experience possible. FullStory is the evolution of a mission he began in 2005, leading Google's Atlanta Engineering office to advance the state of the art of web UX and performance through projects such as GWT, Eclipse, and Chrome itself.

Kevin Mann

Co-founder & CTO, CallRail

While in college, Kevin founded DesignAMosaic, an ecommerce site which has created custom photo mosaics for tens of thousands of clients all over the world and remains profitable to this day. He later co-founded GoZuus, a Saas application for college fraternities and sororities that grew to over ten thousand registered users. He’s been involved in technology and entrepreneurship his entire life. Today he is responsible for CallRail’s technology and operations.


Robert Swarthout

Co-founder, ShootProof

Robert is the Co-founder of ShootProof.com, an Atlanta-based, bootstrapped web service that focuses on wedding and portrait photographers. With a background in software engineering, he oversees product development. Empowering a strong team to make decisions independently is something that he takes great pride in getting right. He is also an advocate of bootstrapping a business to profitability.

Schedule






Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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